"You've got to start with the customer experience and work back to the technology — not the other way around." –Steve Jobs
Leading enterprises have long understood that one of the most powerful ways to attract and engage prospects (especially executive decision makers) is to provide them with a visually impressive, immersive demonstration of their products or services in an executive briefing center (EBC). These
centers can be used to give your customers a first-hand experience of both current and future offerings in an environment that allows your company to really "wow" your customers.